Our People
At Loveday, you will encounter a team of exceptionally skilled, highly trained, dedicated and loyal professionals. Each member of our team is dementia-trained, providing unparalleled levels of personalised memory care, understanding and anticipating every need and preference with meticulous attention to detail. Your health, happiness and wellbeing are at the heart of everything we do. Our commitment to supporting and valuing our team is reflected in an exceptional retention rate, one of the highest in the sector, and speaks to the culture of care we uphold.


A Culture of Care
Each month, we celebrate team members with our ‘Above & Beyond’ award, recognising those who go the extra mile to make a real difference in a Member’s life. Our employee-to-Member ratio mirrors that of a five-star hotel, and our experienced hospitality colleagues provide a full concierge service, unlike anything found in typical care settings. From the smallest request to the most bespoke need, we know that a personal touch makes all the difference, and nothing is ever too much trouble.
By cultivating meaningful relationships with our team, we nurture a culture of care and respect at the heart of Loveday.
The Leadership Team

Laurence Geller, CBE
Loveday & Co Chairman, Chief Executive Officer and Co-Founder
“We are delivering innovative and pioneering care that is setting the standards that others must follow. Our elderly created the society we and our children enjoy today. They must be treated with the dignity, respect, care and empathy they have both earned and deserve”
Laurence is Chairman and Chief Executive Officer of Loveday & Co and Chairman of Geller Capital Partners. Both of his parents lived with Dementia. He is an accomplished businessman and entrepreneur who has led multi-national corporations in hospitality, most recently as President and Chief Executive Officer of Strategic Hotels & Resorts (NYSE: BEE). Previously, he held the positions of Executive Vice President and Chief Operating Officer of Hyatt Development Corporation, where he jointly founded Classic Residences, a US-nationwide senior living and healthcare company.
On 31st December 2011, Laurence was named Commander of the Order of the British Empire (CBE) by Her Majesty Queen Elizabeth II. Previously Chairman of the Alzheimer’s Society’s Dementia Appeal Board, he is now proud to serve as its Global Business Ambassador. He is also the Chancellor of the University of West London (UWL), where the partnership has led, among other impressive achievements, to the creation of two Master’s of Science programmes, in dementia care and person-centred health and social care, and the founding of The Geller Institute of Ageing and Memory Loveday.

Guy Geller
Loveday & Co, Co-Founder
“We are dedicated to consistently improving and delivering operating systems and levels of care that have not been seen on either side of the Atlantic”
Guy is Chief Executive Officer of Chicago Pacific Founders Living Communities and President of Grace Management, Inc, which operates senior-living communities with a portfolio of approximately 50 buildings across North America. Guy is also Co-Chairman and Co-Founder of Loveday & Co.
Previously, Guy served as Managing Director of senior housing for DiNapoli Capital Partners, overseeing senior housing investments. Prior to this, he held the position of UK Managing Director of Sunrise Senior Living, a portfolio consisting of 27 assisted-living and memory-care communities with a capacity of 2,800 beds. Before taking the helm at Sunrise, Guy was Senior Director at Brookdale Senior Living.
Guy has served on the board of the Illinois chapter of the Alzheimer’s Association and was an advisor to the Alzheimer’s Society (UK) and a commissioner for the Commission on Residential Care (UK).
He graduated with a Bachelor of Arts of Sciences from Cornell University.

Sian Hammer
Managing Director
With an extensive background in sales, marketing and operations in luxury care, retirement and housing sectors, holding senior and board roles for Sunrise Senior Living and most recently, Audley Group. Sian brings a wealth of leadership expertise to deliver excellence in both member experience and care standards.
As Managing Director, Sian believes in an organisational culture of nurturing strong relationships with Members and their families, fostering trust, respect and compassion on every level. Sian is dedicated to leading Loveday and Co with a focus on continuous improvement and empowering teams to deliver outstanding service to exceed Member expectations.

Yusrah Kandeerally
Director of People and Culture
Yusrah Kandeerally brings over two decades of invaluable experience in human resources to her role as the Director of People and Culture at Loveday. With a rich background in fast-paced HR environments within esteemed luxury hotels like The Taj, AB Hotels and IHG Hotels. Yusrah possesses a deep understanding of the intricacies of the hospitality industry, perfectly aligning with Loveday’s commitment to delivering unparalleled service and excellence at every level.
Yusrah’s thirst for knowledge is evident in her academic pursuits, which include a degree in Hospitality Management, an MA in Personnel and Development, Law and Personal Performance Coaching. Fluent in both French and English, she brings a global perspective to her roles, enriching the diversity of her contributions at Loveday.

Samuel Arnold ACCA
Financial Director
As Financial Director, Sam is responsible for financial leadership and business management at Loveday & Co.
Sam brings to Loveday his strong and extensive background as an enterprising, innovative and commercially astute group financial controller and finance director. He has significant experience in streamlining financial operational processes across a wide range of organisations, from hospitality to leisure and investments. For him, career highs incorporate setting up new processes, looking after companies and people who work in them – and helping them succeed to the best of their ability.
Sam’s strengths also include his warm, friendly and approachable manner, his passion for engaging with all team members in every area of the business and his calm head, thanks in part to outside interests that embrace snow-boarding, rafting and rock-climbing.
A member of Sam’s family lived in a care home, which made him realise how much better life is for people when they are in the right place. He was drawn to Loveday because of his desire to work for a company which genuinely makes a difference, and an organisation that is wholeheartedly dedicated to making people’s live as good as they can possibly be.

Andrew Pickup
Director of Investments
Andrew Pickup is Director of Investments at Loveday & Co. where his role is to actively source, review and acquire new sites, properties and care businesses to expand the Loveday brand and portfolio across the UK and overseas. He brings over 25 years of investing experience from a career in private equity and mergers and acquisitions, alongside various executive and Board leadership roles. Andrew has played a pivotal role in shaping strategy and driving growth in entrepreneurial businesses across the health and social care sector.
Andrew has owned his own successful care home business and brings a unique perspective to Loveday, having transformed its care services by applying dementia research, technology and systems to better meet the needs of residents and their loved ones. He is passionate about Loveday setting new standards in care by building, with creativity and imagination, best-in-class, innovative and outstanding care facilities.

Paul Blenkinsop MRICS
Group Property Director
Paul is a Chartered Surveyor with an honour’s degree in Quantity Surveying and over 30 years experience in Tier 1 construction and development in the UK and the Caribbean. He has written the design brand standards for all Loveday properties and acts as Technical Services Adviser on all new projects. Working extensively with the University of Sterling’s Dementia Services Development Centre, he ensures the adoption of best practice design for dementia principles throughout Loveday properties.
Paul’s father had vascular dementia, during this time it became clear to Paul that there is a general lack of support for those living with dementia, whether they live at home or in a care facility. This revelation prompted Paul to consider what he can do, through design and technology, to improve the quality of life of all those living with dementia.
Loveday Team

Cheryl Baird
Director of Care Operations
With over 30 years of experience in health and social care, Cheryl Baird is a highly respected leader in nursing, clinical governance and operational excellence. As Director of Care Operations at Loveday, she ensures exceptional care hospitality and regulatory compliance across all residences. She has played a key role in developing a strong governance framework aligned with best practice, supporting teams in clinical standards, systems development and future growth.
Before joining Loveday, Cheryl was Director of Quality and Care at Orchard Care Homes, overseeing 23 nursing and residential care homes. She led initiatives that improved resident wellbeing, reduced medication incidents and enhanced care outcomes.
An advocate for evidence-based practice, Cheryl has co-authored a published white paper on dementia care interventions. Her qualifications include advanced clinical assessment, palliative care, leadership and public health, demonstrating a commitment to lifelong learning and professional excellence.
A champion of continuous improvement, Cheryl is committed to innovation and delivering the very highest standard of care to ensure every Member enjoys an enriched and elevated life.

Janice Hawkins
Director of Sales
Janice has a wealth of sales leadership experience holding senior positions in luxury care organisations. Janice leads a motivated sales team with a focus on understanding the individual needs of every client. Her strategic approach has consistently driven growth while enhancing the company’s reputation for compassionate care and outstanding service.
Janice believes that exceptional customer service is at the heart of every successful business relationship. By prioritising empathy, trust and personalised solutions, she has continually strengthened client partnerships. Janice stays engaged with industry trends by participating in relevant conferences and workshops.

Blair Pollock
Director of Hospitality
Blair Pollock brings over two decades of experience in luxury hospitality and senior living to his role as Director of Hospitality at Loveday. With time spent at leading high-end hotel groups and restaurants, Blair is passionate about delivering exceptional personalised service and creating environments that are refined yet warm and welcoming.
At Loveday, Blair oversees all aspects of hospitality operation and service across the residences. He works closely with teams to ensure every detail, the quality of the food, the service experience all designed to enhance the daily lives of Loveday Members and their families. Blair believes that exceptional hospitality is providing an experience that is intuitive and individual to each Member, where needs are anticipated. It is the collective knowledge of the small details that come together to deliver a warm and friendly service experience while ensuring everyone feels special, respected, and welcome.
Get in touch
Please contact our Relationship team to answer any questions you might have and arrange a tour.

Lisa Nichols

Victoria Abrahams

Judy Urmossy

Georgie Wilkins
Loveday careers
Loveday is passionate about making a difference to both the people we care for and the people we work with.