Becoming a Loveday Member – Membership to a life lived beautifully
Every Loveday journey begins with Membership. This is far more than access to exceptional care – it is the beginning of an extraordinary experience. Loveday Membership opens the door to bespoke support, lifestyle services and wellbeing programmes that are thoughtfully attuned to your individual needs, preferences and routines.
Following your initial lifestyle and medical assessments, we curate a personalised plan encompassing tailored therapies, evidence-based activities, specialist concierge services and consistently exceptional care. Every detail is designed to enhance the richness of your life, with nothing ever being too much trouble.
Our considered, intelligent approach continues throughout the Loveday journey. We evolve with you, adapting support at every stage to meet changing needs with meticulous precision, discretion and care.
As a Loveday Member, you will enjoy priority access to:
Residences
Each of our elegant homes offers residential, memory and 24-hour nursing care in meticulously designed surroundings. While each residence has its own distinct character, all share Loveday’s uncompromising standards and exceptional service. We also offer Couples Care, enabling loved ones to continue sharing life together.
Respite Care
If you’re in need of short-term support, Loveday Respite Care provides outstanding clinical care in a setting that feels like home. Whether for post-operative recovery, reablement or planned family respite, Members enjoy peace of mind and exemplary support.
Day Club
The Loveday Day Club is the UK’s only private Members Club for seniors. Offering stimulating, evidence-based experiences, social connection and a delicious award-winning lunch, it is a joyful and revitalising part of many Members’ weeks.
Extraordinary Days
From art therapy to ballet performances, museum excursions to curated cultural events, Extraordinary Days is our signature experiences programme designed to keep minds active and spirits high.
People received excellent care and support to help keep them in the best possible health. People and their relatives told us they had seen significant improvements in their health since moving in.
Meet Your Relationship Team
Whether you’re curious about attending Day Club or planning next steps, our dedicated Relationship team is here to guide you.
Our experts are available to answer your questions, arrange taster visits, and help you discover how Loveday can enrich your journey.
Lisa Nichols
Victoria Abrahams
Alastair Glossop
Julie Shaw
Loveday Member Services
Our Member services extend beyond care to encompass practical advice, lifestyle support and home adaptations. We tailor everything to ensure you continue to live an enriched and fulfilling life.
Enquiry
Making an enquiry is the first step toward exceptional care. Our Relationship Partners are here to answer your questions, arrange visits and guide you in discovering how Loveday can support your needs with compassion and attention to detail.
Joining Loveday
Membership begins with a one-off joining fee of £2,000. This grants access to the full Loveday experience – from advice following diagnosis, to short-term respite, rehabilitation, Day Club membership, or residential living. It also includes our specialist medical and lifestyle concierge, ensuring you always have an expert to turn to.
Peace of Mind
Membership at Loveday means knowing you are never alone. From the first enquiry to every stage of later life, you have a trusted partner by your side guiding, supporting and anticipating you every need. We provide reassurance through exceptional care, personalised attention and a level of hospitality that makes every day truly enriching.
Lifestyle and Clinical Assessment
We take a holistic view of each Member, considering health, routines, lifestyle preferences and passions. Whether it’s a weekly lunch with a friend or an evening at the opera, our goal is to ensure you continue to live the life you love. Assessments, usually carried out in your home, may be completed in a single sitting or over several, allowing us to gain a full understanding and create a meaningful connection.
Choosing Your Care
Following assessment, our clinical experts will present tailored options, whether attending Day Club, accessing respite or rehabilitation services or moving into one of our luxury residences. Each bespoke plan blends medical therapies with enriching lifestyle opportunities. You may attend Day Club immediately, arrange a holiday stay or move in to enjoy permanent residential living when ready – the choice is always yours and we are guided by your wishes.
Day Club
As a Loveday Member, you are invited to enjoy any of our residences for a day of cultural experiences, exquisite dining and enriching connection, with family and friends always welcome at the UK’s only Private Member’s Club for seniors. You have the freedom to visit as often as you wish, on the days that suit you best.
Respite Stays
Membership provides immediate access to respite care whenever needed. You may move in without delay on a short-term contract, with a minimum two-week stay.
- Loveday Abbey Road: £3,450.70 per week
- Loveday Belgravia: £5,568.20 per week
- Loveday Esher: £3,093 per week
- Loveday Kensington: £4,017.20 per week
(Including care level 1, subject to assessment. Includes 10% respite uplift)
Residential Care
When the time is right, you can move into one of our exquisite residences with complete confidence. Every detail is designed to reflect you, recreating the comforts, routines and rhythms of home. Your monthly membership includes exceptional care, fine dining and curated experiences, with additional bespoke services available in the manner of a Private Members’ Club.
Annual Membership Renewal
We continually adapt care plans to meet evolving needs. For non-residential Members, annual renewal is £1,000. Residential Members are exempt from renewal fees.
We provide thoughtful guidance following diagnosis, including support with testing, navigating healthcare services or recommending discreet home adaptations.
Every Member receives a holistic assessment to ensure their care, interests and preferences are met precisely.
Therapies & Treatments
Loveday collaborates with leading clinicians and specialists to deliver:
- Hydrotherapy
- Physiotherapy and cognitive therapy
- Exercise and music therapy
- Art therapy
- Occupational therapy and nutritional advice
- Medication reviews and psychiatric support
Delivered in partnership with the University of West London’s Geller Institute of Ageing and Memory, our Extraordinary Days programme can be accessed in residence, online, or through individual sessions at home.
Our Head of Guest Services is on hand to fulfil any request – from theatre bookings to chauffeured outings, from sourcing hard-to-find gifts to managing your social calendar.
Loveday brings expert knowledge in senior-friendly home design. Whether adapting a space for safety or upgrading for comfort, our team can help preserve independence while enhancing wellbeing.
The Mermaid
Barbara always relished her early morning dips at the Serpentine Swimming Club. Such was her love of the water that she earned the nickname, ‘The Mermaid’. But as she became frailer and showing signs of dementia, her family thought her swimming days were over, especially as most swimming pools can be disorientating for people living with dementia. But since Barbara has become a Member at Loveday, we found a dementia-friendly pool nearby, that we hire especially so that Barbara can take the plunge with one of our team members whenever she wants.
Get in touch
Please contact our Relationship team to answer any questions you might have and arrange a tour.
Lisa Nichols
Victoria Abrahams
Alastair Glossop
Julie Shaw
Loveday careers
We are as committed to those who work with us as those we care for.