Our People

“We are setting and delivering innovative and pioneering care that the standards that others must follow. Our elderly created the society we and our children enjoy today. They must be treated with the dignity, respect, care and empathy they have both earned and deserve”

Laurence is Chairman and Chief Executive Officer of Loveday & Co and Chairman of Geller Capital Partners. Both of his parents lived with Dementia. He is an accomplished businessman and entrepreneur who has led multi-national corporations in hospitality, most recently as President and Chief Executive Officer of Strategic Hotels & Resorts (NYSE: BEE). Previously, he held the positions of Executive Vice President and Chief Operating Officer of Hyatt Development Corporation, where he jointly founded Classic Residences, a US-nationwide senior living and healthcare company.

On 31st December 2011, Laurence was named Commander of the Order of the British Empire (CBE) by Her Majesty Queen Elizabeth II. Previously Chairman of the Alzheimer's Society's Dementia Appeal Board, he is now proud to serve as its Global Business Ambassador. He is also the Chancellor of the University of West London (UWL), where the partnership has led, among other impressive achievements, to the creation of two Master's of Science programmes, in dementia care and person-centred health and social care, and the founding of The Geller Institute of Ageing and Memory Loveday.

“We are dedicated to consistently improving and delivering operating systems and levels of care that have not been seen on either side of the Atlantic”

Guy is Chief Operating Officer of Chicago Pacific Founders Living Communities and President of Grace Management, Inc, which operates senior-living communities with a portfolio of approximately 50 buildings across North America. Guy is also Co-Chairman and Co-Founder of Loveday & Co. 

Previously, Guy served as Managing Director of senior housing for DiNapoli Capital Partners, overseeing senior housing investments. Prior to this, he held the position of UK Managing Director of Sunrise Senior Living, a portfolio consisting of 27 assisted-living and memory-care communities with a capacity of 2,800 beds. Before taking the helm at Sunrise, Guy was Senior Director at Brookdale Senior Living.

Guy has served on the board of the Illinois chapter of the Alzheimer's Association and was an advisor to the Alzheimer's Society (UK) and a commissioner for the Commission on Residential Care (UK).

He graduated with a Bachelor of Arts of Sciences from Cornell University.

Dedicated to exceptional care for people with ageing conditions, James is Managing Director as well as Co-Founder of Loveday along with colleagues Laurence and Guy Geller.

James has a warm relationship with all our Members and a close involvement with the Loveday team. He has helped create new approaches for specialist senior and dementia care. His passion is inspiring and heartfelt as he has seen two grandparents live with dementia.

A Dementia Friend, Member of the Kensington and Chelsea & Westminster Dementia Action Alliances, James works closely with Age UK and enjoys organising charity Christmas events for less fortunate seniors.

James was nominated for the Rising Star award at the 2021 Laing Buisson Excellence in Healthcare event.

Paul is a Chartered Surveyor with an honour’s degree in Quantity Surveying and over 30 years experience in Tier 1 construction and development in the UK and the Caribbean. He has written the design brand standards for all Loveday properties and acts as Technical Services Adviser on all new projects. Working extensively with the University of Sterling’s Dementia Services Development Centre, he ensures the adoption of best practice design for dementia principles throughout Loveday properties.

Paul’s father had vascular dementia, during this time it became clear to Paul that there is a general lack of support for those living with dementia, whether they live at home or in a care facility. This revelation prompted Paul to consider what he can do, through design and technology, to improve the quality of life of all those living with dementia.

Edie is Loveday & Co’s Senior Membership and Community Manager covering a varied and diverse role which includes handling member relations for all Loveday Members and liaising with their friends and family.

Additionally, Edie manages community relationships for Loveday & Co, building an active network of partnerships to benefit not only the Loveday community but also the wider, local community of Kensington & Chelsea and Westminster. Edie has intrinsic connections and has fostered important relationships spanning medical and pharmaceutical networks, charity organisations, government agencies and cultural groups. Edie also manages Loveday’s important relationships with Age UK, Dementia Action Alliance and the Royal Hospital Chelsea, to name a few.

Passionate about care and dedicated to improving the welfare of those less fortunate, Edie spends her personal life helping others. She has been a long-term volunteer at the Holy Trinity Brompton church where she helps the homeless, supports parishioners and deals with a variety of age-related issues.

Emma is responsible for building and protecting the unique Loveday brand and an operating system which is renowned for superb, consistent hospitality and care beyond compare. She has a clear, meticulous insight into the many different Loveday teams, and great appreciation of how they can best be supported.

Emma brings with her an outstanding understanding of hospitality and hotel operations. Before joining Loveday, she was Global Brand Strategy Director for Intercontinental Hotels, focusing on strategic planning and creating a brand experience that delivered both consistent standards but also individuality and has worked as Europe brand director for other upscale brands. As an independent consultant, she applied her passion for brand-building to Small Luxury Hotels of the World, among other organisations.

Loveday is a natural home for Emma, thanks to her aunt, globally renowned author and advocate Christine Bryden. Diagnosed with early onset dementia at age 46, Christine was the first Australian person living with the disease to sit on the Alzheimer’s Association board and addresses head-on the absolute importance of not only living with dementia, but also being relevant to ‘the beauty of life’. Today, her books serve as comprehensive guides for people living with dementia, researchers and carers and are a great inspiration for Emma in her role at Loveday. 

As Financial Director, Sam is responsible for financial leadership and business management at Loveday & Co.

Sam brings to Loveday his strong and extensive background as an enterprising, innovative and commercially astute group financial controller and finance director. He has significant experience in streamlining financial operational processes across a wide range of organisations, from hospitality to leisure and investments. For him, career highs incorporate setting up new processes, looking after companies and people who work in them - and helping them succeed to the best of their ability.

Sam’s strengths also include his warm, friendly and approachable manner, his passion for engaging with all team members in every area of the business and his calm head, thanks in part to outside interests that embrace snow-boarding, rafting and rock-climbing.

A member of Sam’s family lived in a care home, which made him realise how much better life is for people when they are in the right place. He was drawn to Loveday because of his desire to work for a company which genuinely makes a difference, and an organisation that is wholeheartedly dedicated to making people’s live as good as they can possibly be.