Innovation In Care

Innovation in Care

Working with our partners, Loveday uses enabling technologies which discreetly yet dynamically enhance our Members' wellbeing. We champion research innovation through our partnerships with the University of West London (UWL) and the University of Roehampton, spearheading new attitudes to dementia care, medication and individual analysis. We are passionate about investing in all areas of research to help find treatments and use evidence-based care and activities to improve the lives of everyone in our care.

Our unique programmes are tailored around the care, lifestyle and acuity needs of each individual, designed to optimise health and wellbeing. 

Working with artists, scientists, technology, hospitality and design staff, our cutting-edge, evidence-based Extraordinary Days programme has been tailormade to engage and stimulate the mind and body and promote our Members' interactions, mood and mobility.

Our innovative curriculum includes five elements to ensure every Member lives every day well:

Arts & Culture

From art-making, music lessons, dramatic performances, poetry recitals and excursions to local attractions, galleries, cultural events and sporting events.


Tailored physical support, ranging from personal training to physical therapy, as well as indoor bowls, armchair fitness, Qi Gong, music and movement and psychodynamic dance.

Sense & Sensory

Pet therapy, floral art and storytelling all stimulate the mind, memory and senses and help initiate conversations, connections and confidence.

Mind & Memory

A stimulating blend of daily newspaper reviews, political debates, cognitive stimulation, quizzes, puzzles and language classes with the goal of enhancing new learning.

Culinary Masters

A buzzing programme of interactive cooking demonstrations and lessons, baking, mixing and tasting with our master chefs.

“Every effort has been made to tailor my mother’s life to her interests and personality. The food is exceptionally good and my mother (and I!) have even learnt how to make sushi”

Together with the University of West London's Dementia Care Centre Innovation Lab, we have launched Loveday Arts. This novel art programme is proven to be extremely powerful in terms of elevating mood, engagement and fostering friendships. These weekly workshops culminate in a public exhibition, which gives a considerable sense of pride and achievement for all artists. We have shared our programme methods with The Royal Hospital, Chelsea and were delighted to host a joint exhibition entitled 'Stories of Spring', at Peter Jones, Chelsea throughout Dementia Action Week in 2019.

We are passionate about enriching the experiences at every level and employ enabling technologies that discreetly yet dynamically enhance health and wellbeing.

We undertook a research project in collaboration with the University of Roehampton called 'Beyond Words' to determine if music can be used as a form of communication when people living with dementia have lost their ability to speak. Thus far, the results have demonstrated promise and are stimulating the implementation of more musical therapy programmes within our Loveday curriculum.

Loveday Residences feature integrated acoustic monitoring to help prevent falls, reduce sleep disturbance and improve care. The technology uses an assistive monitoring system where a sound detecting device non-obtrusively listens to sleeping residents & alerts staff to respond as required. Our innovative CLB nurse call bell system is integrated into the acoustic monitoring where call alerts are distributed discretely via an App to mobile handsets carried by staff. This enables staff to efficiently answer calls on the move and residents are not disturbed by loud audible call bells, especially at night.

We are testing the viability of voice recognition devices to see whether they can enhance our Members' lives and provide useful data and insights. We are also investing in circadian lighting designed to elevate mood and help improve sleep. Our proprietary Loveday App makes it easier for loved ones to stay connected.

We operate Person Centred Software's electronic care planning to record our delivery of care. Using handheld devices, carers log the care that is being provided, building up an essential record of each Member's care profile.

Our training programmes are hosted by the dedicated digital Altura Learning and Development learning and development platform. This interactive and intuitive web-based platform enables our management to ensure that all mandatory and personal development training is successfully completed.

Our partnership with the Royal Hospital, Chelsea allows us to use their world-class facilities, such as their hydrotherapy suites, beautiful grounds and Great Hall, as well as enabling our Members to foster relationships with the Chelsea Pensioners.

Our commitment, application and delivery of care has been widely recognised through many industry awards including Care Home Awards 2021- Overall Gold trophy for Best Individual Care Home in the UK and Winner for Best Nursing Care, Investors in People 2020 winner- Leadership and Management Award and Kensington and Chelsea Awards - winner Best SME 2019, to name but a few.


Since 2017, Loveday has been delighted to sponsor the Age UK Christmas party, a joyous event which provides vital support to local seniors as well as a much-loved Christmas celebration of music, delicious food and festive treats. 


In addition to providing art therapy sponsorship, Loveday works closely with the Royal Hospital’s Chelsea Pensioners and the Margaret Thatcher Infirmary, sharing best practices and research. 

The leading dementia and Alzheimer’s disease research charity, Alzheimer’s Research has a vision of a world where people are free from the fear, harm and heartbreak of dementia.

Loveday is delighted to support the Alzheimer’s Society, the UK’s leading dementia charity. Our Chairman Laurence Geller is privileged to serve as its global business ambassador. 

Loveday is a proud member of the Dementia Action Alliance for both Kensington and Chelsea and Westminster. Members include leading charities, social care providers and government bodies.

A national centre for Reminiscence Arts and dementia intervention, Age Exchange creates intergenerational projects and provides a vibrant community hub in the heart of southeast London.

This national social care charity provides care and support to thousands of people across England and Scotland.

Loveday has a partnership with the University of West London, one of the top-ranked universities in London, that is one of a kind. Not only did our Co-founder, Chairman and Chief Executive Laurence Geller CBE study catering at this place of learning, but he is now proud to be its long-time Chancellor. This exceptional relationship is dedicated to the support of research, recruitment and training.


Today, we are linked to the University of West London College of Nursing, Midwifery and Healthcare, the London Geller College of Hospitality and Tourism and the newly-created Geller Institute of Ageing and Memory Loveday. 

This partnership has also lead to the development of the United Kingdom’s first university-backed Dementia Apprenticeship, as well as two Masters of Science programmes: Dementia Care and Person-Centred Health and Social Care. 

We have already been in a position to sponsor the further education of nearly a quarter of all our staff members, helping them climb their career paths.

To date, members of our reception and Catering teams have gone on to take degrees in Hospitality Management at the London Geller College of Hospitality and Tourism, alongside part-time roles at Loveday. A number of our carers are studying nursing or taking apprenticeships in Dementia Care. 

At the same time, we are delighted to provide employment opportunities to students at UWL, including nurses who spend their placements at a Loveday property or work as carers whilst they qualify. In addition, we have employed receptionists, food and beverage staff and chefs who have worked at Loveday whilst studying in the London Geller College of Hospitality and Tourism.

Loveday is a champion of research and innovation and we use our founding home, Loveday Chelsea Court Place, as a laboratory and research hub to spearhead new attitudes to care and dementia care. The Loveday Way™ refers to the unique way in which we operate. It is our brand operating platform, developed at Loveday Chelsea Court Place in preparation for roll-out across our residences. It incorporates key training programmes, such as:

Our partnership with the University of West London brings together vital input from artists, scientists and hospitality and design staff to create an innovative day care curriculum known as Extraordinary Days. The programme is tailor-made to engage and stimulate the mind and body and promote happiness and contentment. 

Loveday’s collaboration with the University of Roehampton focused on ‘Beyond Words’, a music therapy research project to determine if music could be used as a form of communication when people living with dementia lose their ability to speak. Thus far, the results are promising, stimulating the implementation of further musical therapy programmes within our curriculum at Loveday Chelsea Court Place

Together with the Geller Institute of Ageing and Memory at the University of West London, we launched Loveday Arts, an innovative art programme which powerfully elevates mood and engagement and fosters friendships. We shared methods with The Royal Hospital, Chelsea and hosted a joint exhibition entitled ‘The Stories of Spring’ at the Peter Jones & Partners department store, Chelsea in 2019.

Well Being Plus


Working with our Executive Chef, Specialist Nutritionists and Food and Beverage experts, we have developed our nutritionally-focused, Michelin-star-quality menus, offering fresh, flavoursome food full of goodness. We continually offer numerous enhancements, healthier ingredients and a wider range of recipes which support health and nutrition without compromising on flavour. Our Wellbeing Plus menu is bursting with super-foods, antioxidants, vitamins and nutrients, with a reduced sugar and salt content and no ‘artificial anything’.

At Loveday we work with pioneering technology partners in a planned approach to use enabling technologies that discreetly yet effectively enhance the lives of our Members.

We use electronic care planning by Person Centred Software, the UK’s leading mobile care monitoring provider, to record our care, reducing time spent on paperwork, immediately recording care interactions and give staff more time to improve our Members’ quality of care.

Every Loveday home features a highly versatile Parker bathing system by Arjo, international leaders in assisted bathing. Many Loveday properties will also feature a Nordic Wellness Relax chair, combining music, tactile stimulation and a rocking motion to offer a calming multi-sensory experience.

The innovative and discreet CLB nurse call and acoustic monitoring system is employed in all our homes to provide more efficient monitoring and analysis on an individual basis and to significantly reduce the risk of falls.

Together with digital development agency Brookfield Digital, Loveday has developed the Loveday Life App. This allows a unique connection between the home and the family for reminiscence therapy, engagement and stimulation, as well as regular updates on a Member’s daily life.

A leading manufacturer of design-led, clinically proven beds and mattresses that facilitate excellent care and resident wellbeing, together with Loveday Opera® Care has developed a bespoke range of stylish, high-quality sleeping products which never compromise on the medical functionality featured by care beds.

Altura learning is a dedicated digital learning and development platform utilised by Loveday as the backbone of its learning platform; many of the unique elements of the Loveday Way training programme are hosted in Altura.

Circadian lighting systems provide welcome relief at all Loveday properties from Circadian dysfunction, relatively common in those living with dementia, by automatically adjusting the colour temperature to mimic the natural environment.