Loveday Belgravia has been shortlisted as a finalist in the British Homes Awards 2025 in the Later Living/Supported Living Design of the Year category, which celebrates the very best in British homebuilding and design.
A partnership between Amazon Property and Loveday & Co, Loveday Belgravia represents a new benchmark for senior living in London. The 41,000 sq ft residence combines clinical excellence across residential, 24 hour nursing, memory respite, rehabilitation and Day Club services with world-class standards of hospitality. Home to 44 appointed suites, it also addresses Westminster’s urgent shortage of dementia beds while offering a warm and elegant home-from-home environment.
Designed by EPR Architects, the building draws inspiration from Chelsea’s mansion blocks, featuring soft curves, sculptural bay windows and hand-selected bricks that harmonise with the local vernacular. The interiors continue this architectural language, with organic forms that create calm and comfort.
Members enjoy exceptional amenities, from a gym with hydrotherapy treadmill to a cocktail lounge, rooftop terrace, art studio and landscaped gardens. Sustainability underpins every detail, with the all-electric scheme targeting BREEAM Excellent.
Laurence Geller CBE, CEO of Loveday, said: “Loveday Belgravia is the culmination of years of vision, research and collaboration. Our partnership’s goal was to create a world-class environment that combines outstanding clinical care with the elegance, comfort and stimulation of a luxury residence. To be recognised by the British Homes Awards is a proud moment for us, as it affirms our mission to set new standards for later living in the heart of London.”
