Exceptional Alzheimer’s Care, Tailored To You

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Luxury Alzheimer’s Care in London
At Loveday, Care is at Our Core
Loveday effortlessly combines clinically led Alzheimer’s care, advanced nursing expertise, and refined hospitality within our elegant London residences, supporting residents with precision and meticulous attention to detail. Our Luminare approach has gained widespread recognition for delivering clinical excellence while prioritising individuality to craft a deeply personalised care plan that accommodates and elevates your emotional and spiritual wellbeing.
Located in the heart of London’s most sophisticated neighbourhoods, our residences are designed and equipped to support individuals with memory impairments. Our approach encompasses both clinical and personal needs, creating a holistic programme of effective research-led treatments and daily support in an elevated and calming environment.
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Discover Loveday’s Industry Leading Approach to Luxury Care in London
Elevated Standards of Alzheimer’s Care Grounded in Clinical Excellence
Every element of memory care at Loveday centres the individuality of each resident to redefine what it means to live with Alzheimer’s. Our expert nursing and lifestyle teams collaborate to create a holistic programme of clinical support, specialised treatments, and personal experiences that promote wellness and fulfilment in every aspect of your life.
Residents receive round-the-clock monitoring from our nursing team, who anticipate changing needs and proactively adapt each approach to deliver reassurance and confidence. As needs evolve, support is woven seamlessly into daily life, with our clinical, hospitality and lifestyle teams working together to create comfort, calm and continuity.


How Loveday Elevates Alzheimer’s Care
We recognise the deeply personal nature of each resident’s journey and have developed an industry-leading approach to Alzheimer’s care. Our teams develop bespoke clinical programmes tailored to each individual that deliver stability, consistency, and personalised support.
- 24/7 nursing care tailored to your individual needs and lifestyle preferences.
- Well-designed and spacious private suites, customisable to your needs and tastes.
- Nutritionally balanced, flavourful menus, prepared in-house by our award-winning chefs.
- Lifestyle partners who facilitate individual experiences and engagement with hobbies.
- Welcoming shared spaces for socialising, special occasions, and family visits.
- Group excursions and experiences including exercise sessions and art therapy.
Transitioning into Residential Alzheimer’s Care
Our relationship team is available seven days a week to discuss our Alzheimer’s care plans. They accommodate short-notice and urgent admissions, often arranging same-day transfers with highly tailored support throughout the process that delivers continuity of care for you and reassurance and peace of mind for your loved ones.
02045304700

Explore Our Residences
Our London residences are thoughtfully designed, refined environments that enable expert clinical care while supporting the safety, comfort, and independence of our residents.

Maintaining Family Connections in Care
Our teams proactively consult residents’ families and loved ones to discuss their clinical requirements, enabling us to precisely tailor their care, and personal preferences so we can support their interests and routine, empowering them to maintain their independence whenever possible. Our teams facilitate visits and shared experiences in our residences, which are well-equipped with elegant private and communal spaces for celebrating important events and connecting as a family.
Customer Reviews
At first the transition from 24-hour care at home to Loveday was quite traumatic for my husband, and I initially feared he would not settle. But gradually, with the warm and loving support of each and every member of staff, he adapted to the new rhythms of life. The constant good humour and endless patience of the expertly trained carers never cease to amaze me. I am also most impressed with the quality and variety of events and entertainment available to residents and their visitors. I can spend a lovely afternoon listening to a very talented musician having had a superb lunch with my husband. All in all, I believe it is the best possible ‘home from home’ for a loved one and I give daily gratitude to Loveday.
K.C (Wife of a Resident)
Both of my parents have been living at Loveday for over a year now. It has been truly remarkable to witness the dedication, care, and personal engagement shown by every member of the team, tailored to both parents and their very different needs.
The quality of medical attention is superb, and the kindness and humanity with which they support both Mum and Dad – even during the more intense moments – has deeply touched us as a family.
T.W (Daughter of a Resident)
With good reason, Loveday is considered the crème de la crème of care homes. It is an exceptionally luxurious place, with beautifully appointed rooms, excellent entertainment (a particular member of staff is a real gem!), and delicious food.
More importantly, it is a genuinely happy place, filled with the kindest, most caring staff who have a natural rapport with both Members and their families.
My 95-year-old mother has been there for over 18 months, and I truly couldn’t imagine her being anywhere else. My brother and I drop in at various times of the day and evening, and we are always made to feel welcome.
She is happy there, and I sleep soundly at night knowing she is being treated with kindness, respect, and love.
E.I (Daughter of a Resident)
A wonderfully supportive team at Loveday during a very difficult period. Of course, it’s a beautiful residence, but the level of personal care was outstanding – not just day-to-day, but also during transfers to and from hospital.
Loveday made two of their wonderful carers available to us until the very end, and we are all so grateful that my dad was able to spend his final weeks with your tremendous support.
Thank you.
A.C (Son of a Resident)
After six long years of watching my husband suffer from the loathsome disease that is Alzheimer’s, I am filled with deep gratitude to see him now living with dignity, care, and even a touch of style once again. My husband was once renowned for his brilliance and incredibly incisive mind – but cruelly, no longer.
Though the disease has taken much from him, what comforts me most is knowing he is now surrounded by warmth, respect, and exceptional nursing at Loveday Belgravia, under the auspices of a caring and visible owner and his team. For this, I am endlessly thankful.
C.L.A (Wife of a Member)
At first, the transition from 24-hour care at home to Loveday was quite traumatic for my husband and me, and I initially feared he would not settle. But gradually, with the warm and loving support of each and every member of the team, he adapted to the new rhythms of life. The constant good humour and endless patience of the expertly trained carers never cease to amaze me. I am also most impressed with the quality and variety of events and entertainment available to Members and their visitors. I can spend a lovely afternoon listening to a very talented musician after having had a superb lunch with my husband. All in all, I believe it is the best possible ‘home from home’ for a loved one, and I give daily gratitude to Loveday.
A.M (Daughter of a Resident)
Words cannot describe how happy we are as a family to see our mum so happy!
Loveday is everything we were looking for – immaculate living spaces, unbelievably good care, wonderful events and entertainment, and superb food!
We feel very lucky to have found Loveday for our mum and would 100% recommend it to anyone looking for a care home – it has to be the best there is!
K. C (Wife of a Resident)

Specialist Support From Our Alzheimer’s Care Specialists
Alzheimer’s care at Loveday is delivered in accordance with the pioneering Luminare philosophy, centred on cultivating the inner light of each individual through clinical excellence and personal fulfilment. Care plans are highly personalised, incorporating specialised research-led Alzheimer’s treatments, 24/7 nursing oversight, and tailored support to elevate wellbeing.
- A bespoke memory care programme proactively adapted to changing needs.
- Expert nursing support with enhanced round-the-clock monitoring.
- Comprehensive offering of specialist clinical and therapeutic treatments.
- Thoughtfully designed residences that promote independence and wellbeing.
- Rewarding experiences arranged by our lifestyle team to make each day special.
Get in touch
Our relationship team is available to respond to questions and enquiries about Alzheimer’s care at Loveday. Get in touch to learn more about our care and arrange a private tour of one of our residences.
Meet the Loveday Relationship Team

Alastair Glossop
Relationship Manager
Alastair Glossop brings broad experience across the later living and care sector to his role as Relationship Partner at Loveday. His career includes senior roles with Evergreen Lifestyle Villages in Cape Town, as well as Riverstone Living and Brio Retirement Living in the UK, giving him a strong understanding of both residential care and retirement living environments.
At Loveday, Alastair guides individuals and families from initial enquiry through to welcoming new Members, ensuring the process is clear, considered and well supported. He takes pride in providing reassurance and continuity throughout the journey. Outside of work, Alastair enjoys music, travel and rugby.
Careers at Loveday
We are passionate about making a difference both for those in our care and the people that we work with.



