Loveday Belgravia has been shortlisted as a finalist in the British Homes Awards 2025 in the Later Living/Supported Living Design of the Year category, which celebrates the very best in British homebuilding and design.

A partnership between Amazon Property and Loveday & Co, Loveday Belgravia represents a new benchmark for senior living in London. The 41,000 sq ft residence combines clinical excellence across residential, 24 hour nursing, memory respite, rehabilitation and The Loveday Club services with world-class standards of hospitality. Home to 33 appointed suites, it also addresses Westminster’s urgent shortage of dementia beds while offering a warm and elegant home-from-home environment.

Designed by EPR Architects, the building draws inspiration from Chelsea’s mansion blocks, featuring soft curves, sculptural bay windows and hand-selected bricks that harmonise with the local vernacular. The interiors continue this architectural language, with organic forms that create calm and comfort.

Members enjoy exceptional amenities, from a gym with hydrotherapy treadmill to a cocktail lounge, rooftop terrace, art studio and landscaped gardens. Sustainability underpins every detail, with the all-electric scheme targeting BREEAM Excellent.

Laurence Geller CBE, CEO of Loveday, said: “Loveday Belgravia is the culmination of years of vision, research and collaboration. Our partnership’s goal was to create a world-class environment that combines outstanding clinical care with the elegance, comfort and stimulation of a luxury residence. To be recognised by the British Homes Awards is a proud moment for us, as it affirms our mission to set new standards for later living in the heart of London.”

Loveday Belgravia is delighted to announce that we have been shortlisted as a finalist in the New Business of the Year category at the Kensington, Chelsea & Westminster Business Awards 2025. The ceremony will take place on 23rd October, celebrating outstanding achievements across the local business community.

Since opening, Loveday Belgravia has redefined later life living, offering a pioneering model that combines world-class hospitality with exceptional clinical care. Designed to meet the growing demand for highly personalised, lifestyle-led care, the luxury residence provides a range of services including residential care, 24-hour nursing, memory care, respite and our exclusive The Loveday Club –London’s only private members’ club for seniors.

Every detail of Loveday Belgravia has been curated to elevate quality of life. From à la carte dining and curated cultural events to rehabilitation services and hydrotherapy, our approach is centred on choice, independence and joy. Our highly trained team blends care and service excellence seamlessly, creating a unique environment where Members feel empowered to live a fulfilled and meaningful life.

This recognition as a finalist reflects the success of our mission and the dedication of our team. In just a few months, Loveday Belgravia has become a hub of innovation and community engagement, building strong partnerships with local artisans, cultural institutions and charities.

“We are honoured to be recognised as a finalist in the Kensington, Chelsea & Westminster Business Awards. This achievement reflects our team’s dedication to delivering a new standard of excellence in later life care, where clinical expertise and five-star hospitality come together. Our vision has always been to create an environment where every Member can live with joy and purpose, and this recognition reinforces the importance of that mission.”

— Mark Chakravarti, Executive General Manager, Loveday Belgravia

Congratulations to all of the finalists and thank everyone who has supported us on this journey.

Loveday Belgravia was honoured to host the official launch of Care Home Open Week 2025, a nationwide initiative celebrating the incredible work of the social care sector. Over 100 care professionals gathered at our elegant residence to recognise the extraordinary people and places shaping the care industry in the UK.

The event marked the final stop of the Great British Care Cycle Relay, a 500km journey from Edinburgh, visiting care homes and highlighting the importance of social care. We proudly welcomed the cycling team across the finish line in Belgravia, joining in applause with sector leaders and guests.

Sian Hammer, Managing Director of Loveday delivered an inspirational speech commending the incredible people in the care sector who transform lives every day. She also paid tribute to the cyclists, whose passion and resilience demonstrated a powerful symbol of the strength and unity in care.

We were delighted to be joined by MP Josh Fenton-Glynn, who delivered a heartfelt speech affirming his commitment to social care and the need for it to be recognised alongside the NHS. His words moved many, highlighting the vital role the sector plays in national wellbeing.

With over 4,000 care homes participating in Care Home Open Week 2025, this national campaign is a powerful reminder of the compassion, dedication and innovation that define social care. Loveday is proud to lead the way and to celebrate alongside an industry so full of heart.