Loveday & Co. offers over 100 years of combined experience in elderly care, healthcare and hospitality. The company was founded with the aim of providing the UK’s first, best and only dedicated memory care service.


Loveday & Co, Chairman, Chief Executive Officer and Co-Founder
Laurence Geller, CBE

Loveday & Co, Chairman, Chief Executive Officer and Co-Founder

“We are setting and delivering innovative and pioneering care that the standards that others must follow. Our elderly created the society we and our children enjoy today. They must be treated with the dignity, respect, care and empathy they have both earned and deserve”.

Laurence is Chairman, Chief Executive Officer of Loveday & Co and Chairman of Geller Capital Partners. Both of Laurence’s parents had Dementia. Laurence is an accomplished businessman and entrepreneur who has led multi-national corporations in hospitality, most recently as President and Chief Executive Officer of Strategic Hotels & Resorts (NYSE: BEE). Previously, he held positions as Executive Vice President and Chief Operating Officer of Hyatt Development Corporation, where he jointly founded Classic Residences, a US nationwide senior living and healthcare company.

On December 31, 2011, Laurence was named a Commander of the Order of the British Empire (CBE) by Her Majesty Queen Elizabeth II. Laurence was previously Chairman of the Alzheimer's Society's Dementia Appeal Board and has now assumed the role of the Alzheimer's Society's Global Business Ambassador. Laurence is also the Chancellor of the University of West London, where he created a masters programme in dementia and founded The Geller Institute of Aging and Memory.

Loveday & Co, Director and Co-Founder
Guy Geller

Loveday & Co, Director and Co-Founder

“We are dedicated to consistently improving and delivering operating systems and levels of care that have not been seen on either side of the Atlantic”.

Guy Geller, is currently Chief Operating Officer of Chicago Pacific Founders Living Communities and President of Grace Management, Inc. Guy is Co-Chairman and Co-Founder of Loveday & Co. Grace operates senior living communities across the US with a portfolio of approximately 50 buildings throughout North America.

Previously, he was Managing Director of senior housing for DiNapoli Capital Partners overseeing senior housing investments. Prior to this, Guy was the UK Managing Director of Sunrise Senior Living, a portfolio consisting of 27 assisted-living and memory-care communities with a capacity of 2,800 beds. Before taking the helm at Sunrise, Guy was Senior Director at Brookdale Senior Living.

Guy has served on the board of the Illinois chapter of the Alzheimers Association, was an advisor to Alzheimers Society (UK) and a commissioner for the Commission on Residential Care (UK).

Guy graduated with a Bachelor of Arts of Sciences from Cornell University.

Loveday & Co, Managing Director and Chief Marketing Officer
James Cook

Loveday & Co, Managing Director and Chief Marketing Officer

"We take every level of attention to detail to deliver a safe, tranquil and nurturing environment that is supportive of the unique needs of each member. We are passionate about applying the latest research to improve our techniques and technology in our approach to care".

James is Managing Director, Chief Marketing Officer and founding partner of Loveday & Co. James has over 20 years' of executive experience in healthcare including sales, marketing and operational roles. In recent years, he has successfully formed and managed a range of businesses in the private healthcare sector. Recently, James was Managing Director of Genova Diagnostics Europe and Commercial Director of the Cadogan Clinic in Sloane Street, Chelsea.

James is a member of the Chartered Institute of Marketing, a graduate of London Business School Essentials of Leadership programme and has an MBA from the Sydney Graduate School of Management.

Both of James’s grandparents suffered from Dementia and he is a member of the Dementia Action Alliance for both Kensington and Chelsea and Westminster, he is also an active member of Alzheimer's Society's Dementia Friends programme.

Loveday & Co, Chief Operating Officer
Daren Dalmedo

Chief Operating Officer

“By attracting and growing the brightest and the best talent, we are not only delivering, a better provision of dementia care that has previously been seen but setting a high standard for others to follow”.

Daren is Chief Operating Officer of Loveday & Co. Daren has a successful background in the residential care sector, spanning over 10 years and covering a wide range of commercial, financial and operational disciplines.

Previously at Sunrise Senior Living Daren was responsible for operating 13 homes in the London region, serving 1000 residents. Most recently, Daren held the position of Group Operations Director at Oakland Care where he successfully grew the operation, developing and leading key functions including governance, HR, learning and development and home commissioning.